Augmented reality (AR) is an interactive experience of the real-world environment in which objects found 3D in the real world are enriched with computer-generated perceptual information through multiple sensory methods, including visual, auditory, tactile and nervous system.
It can be defined as a system that fulfills 3 basic features ;
Real and virtual world combination
Real time interaction
3D imaging of virtual and real objects
The experience is perfectly intertwined with the physical world to be perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of the real world environment, while virtual reality replaces the user's real world environment with a fully simulated environment. AR is related to two largely synonymous terms: mixed reality and computer mediated reality.
The primary value of augmented reality is that it blends the components of the digital world into a person's perception of the real world through the integration of immersive sensations perceived as natural parts of a person, not as a simple data image.
AR is used to improve natural environments or situations and to provide perceptually enriched experiences. With the help of advanced AR technologies (adding AR cameras to smartphone apps and recognizing objects) information about the real world surronding the user becomes interactive and digitally manipulated. Information abou the environment and its objects is embedded in the real world.
AR technology is one of the biggest trends and it is inevitable that it will grow further as smartphones and other hardware suitable for this technology become more accessible worldwide.
A Museum using augmented reality brought a new perspective to art by animating the paintings
Brands wanting to introduce their products in more detailed version, and began to use on print media as a tool
Virtual reality simulation that can be experienced with VR headsets and real time interact with objects